KAIZEN is the newest addition to Amsterdam's thriving streetwear scene. For the launch event of our SS18 Language Capsule, we brougth the art of playful interpretation to life for ten days in the center of Amsterdam.

Fusing the written languages presented on our clothing with the visual and the audible, this exposition got you to interact with different cultures through these various ‘non-verbal’ forms of communication.
 

Belgium painter Lindert Steegen decorated the entire space in aid of transferring KAIZEN’s Capsule style to the walls of the byAMFI. An interactive photography element was also presened courtesy of Tiago Ventura, alongside music, to complete the ‘non-verbal’ language experience. 

In order to create this event, the right people had to be in the right place and connecting them was essential. Event planning is more than just having a venue and music, so that is where my strengths come into play.

Webshop: Kaizen Amsterdam
Photographer: Tiago Ventura
Artist: Lindert Steegen